Page 36 - issue
P. 36
SALESMANDEATHOFA
MAEVANRTDARL-SEHRRI:aBRCLbAabbUHiHbMMiTeLYAanEOadBkLeolTSEvEFeHOSNlVdompBIfaFeM,nEr ,RAazRnE”dl”EGNHD,A, AMC.HYEDMAD
Ihave to laugh when I hear the current wisdom about
sound business management. Executives nowadays are
supposed to be friendly; they are supposed to inspire and
empower employees rather than boss them. In this
respect, my father was way ahead of his time. Although
Dad was owner, president, and later chairman of Castle
Food Corporation, our family business, he never consid-
ered his position in the company to be very significant
during the almost 55 years he worked in the business. Dad
didn’t enjoy rank or power. To him, everyone in the workplace
was important, and the main thing was that each employee
did the very best at his or her particular job.
In his quiet and humble way, Dad regarded himself as a
salesman. He loved people and loved the interaction with his
customers and employees. With the twinkle in his eyes, his
European charm and class, his fabulous sense of humor, and
his fascinating stories, he captivated those around him. He
was ehrlich and unassuming, and had a sweetness about him
not typical of a hard-driving, aggressive businessperson. Yet
when he combined all these personal qualities with the
detailed and superior knowledge of his product and a strong
resolve to be successful, Dad possessed everything a good
salesman needed. Dad was a fabulous sales professional who
made himself and his company very successful, with
Hashem’s help.
32 u www.wherewhatwhen.com u
MAEVANRTDARL-SEHRRI:aBRCLbAabbUHiHbMMiTeLYAanEOadBkLeolTSEvEFeHOSNlVdompBIfaFeM,nEr ,RAazRnE”dl”EGNHD,A, AMC.HYEDMAD
Ihave to laugh when I hear the current wisdom about
sound business management. Executives nowadays are
supposed to be friendly; they are supposed to inspire and
empower employees rather than boss them. In this
respect, my father was way ahead of his time. Although
Dad was owner, president, and later chairman of Castle
Food Corporation, our family business, he never consid-
ered his position in the company to be very significant
during the almost 55 years he worked in the business. Dad
didn’t enjoy rank or power. To him, everyone in the workplace
was important, and the main thing was that each employee
did the very best at his or her particular job.
In his quiet and humble way, Dad regarded himself as a
salesman. He loved people and loved the interaction with his
customers and employees. With the twinkle in his eyes, his
European charm and class, his fabulous sense of humor, and
his fascinating stories, he captivated those around him. He
was ehrlich and unassuming, and had a sweetness about him
not typical of a hard-driving, aggressive businessperson. Yet
when he combined all these personal qualities with the
detailed and superior knowledge of his product and a strong
resolve to be successful, Dad possessed everything a good
salesman needed. Dad was a fabulous sales professional who
made himself and his company very successful, with
Hashem’s help.
32 u www.wherewhatwhen.com u
