Our nation’s teetering economy has
prompted many organizations to offer free resources and training to the public.
LinkedIn (LI), the leading website devoted to professional development and
networking, has initiated some remarkable free job training options. According
to LinkedIn’s CEO Ryan Roslansky, the company’s goal is “to help those who have
become unemployed due to the COVID-19 pandemic and resulting economic crisis
get the skills they need to land their next job. By giving free access to these
skills and training…we hope to do our part and help connect job seekers around
the globe to new opportunities.”
LinkedIn’s
goal is to engage 25 million consumers in its 10 “learning paths” (flexible,
user-led courses) by the end of 2020. This article highlights LinkedIn’s free
training options and how to access them.
The 10 Roles
From now until the end of March
2021, LI is providing training in 10 key skills. Each of the 10 learning paths
is online, free, and marketable. LinkedIn carefully chose the 10 “roles” (areas
of competence) that most help job-seekers get back on their feet now and
post-COVID.
These are the roles that LinkedIn is offering (in descending order of demand):
·
software developer
·
sales representative
·
project manager
·
IT administrator
·
customer service specialist
·
digital marketer
·
IT support/help desk
·
data analyst
·
financial analyst
·
graphic designer
In
addition, there are four “soft skill” courses on 1) finding a job during challenging economic times, 2) mastering in-demand soft skills, 3) using virtual collaboration tools, and 4) diversity and inclusion.
To identify the right skills to offer the public, LI analyzed data on 690
million professionals, 50 million companies, 11 million job listings, 36,000
skills, and 90,000 schools. LI tracked trends for “in-demand skills,
emerging jobs, and global hiring patterns” to develop a set of critical skills
that will be gainful both now and in the future.
In developing the
learning paths for this free training, LI sought to pinpoint the right
combination of utility and accessibility. The 10 roles that emerged had to meet four criteria. They had to:
- have the greatest number of current job openings
- have steadily grown over the past four years
- pay a livable wage
- require skills that can be learned online
No Prerequisites, No Cost
In the past, obstacles such as money, time, and academic
prerequisites could stand in the way of career training and advancement.
LinkedIn’s training initiative helps job seekers overcome these obstacles. As
previously mentioned, the learning paths are completely free, (although some
learning paths prepare you for an exam and have associated costs and
commitments beyond the LinkedIn learning path). And if setting aside time for
training was once a problem, many job seekers can now optimize daytime hours,
newly available due to lost employment. Unemployment thus carries a potential
upside: allotting time for “reskilling” becomes manageable.
The upsurge in online learning opportunities means
increased access to new career possibilities without going back to school. Unlike
traditional college courses, there are no prerequisites to take these
self-paced courses. Additionally, registration is not required to view the
content. With
fewer demands on money and time and no previous experience required, the
barriers to entry virtually evaporate. LinkedIn’s training might be the right
opportunity to seize now.
How to Access the
Training
The amount of
training varies by course. Average instruction time is roughly 21 hours. The
customer service specialist course clocks in at just 5.5 hours, while IT
support/help desk, at 34 hours, requires the greatest time commitment.
To explore or embark on a learning path, go to https://blog.linkedin.com/2020/june/30/helping-25-million-job-seekers-get-back-to-work.
Scroll down to the list of 10 roles. Click on “Become a...” next to the role/s
that you want to pursue.
Upon completion of a course, you will receive a
certificate that you can post on your LI profile. This notifies recruiters, potential
employers, and your network that you have upgraded your qualifications.
Beyond Skills
LI
is offering a range of other resources to get job seekers back into employment,
available by scrolling further down the webpage above. For example, LI users
can access free interview preparation tools, including an artificial
intelligence-based feedback feature.
The 10-skills training detailed in this article are
actually just one component of a larger initiative by LinkedIn (and its parent
company Microsoft) to support job seekers. Please see “Helping Job-seekers
in the COVID-19 Economy,” a YouTube video in which top Microsoft and LI
representatives discuss various training initiatives, including the 10 learning
paths.
Rachel Musicante
is a writer, editor, and technical communicator in Silver Spring, MD. She
enjoys tackling complex topics and making them accessible to the layperson. She
is particularly passionate about health and nutrition. She embraces healthy
eating, loves to try out new recipes, and has edited a dietitian’s recipe and
advice handbook. She also has a soft spot for seniors, which she cultivates in
her work as an activities director, volunteer, and fri