As the economy begins to open and demand for service rapidly grows, certain industries, such as hospitality, retail, and more, are facing a shortage of employees. In fact, during Memorial Day weekend, some beaches and parks across the country could not open due to lack of staff. To tackle this obstacle head-on, some companies are advertising using new channels to recruit talent, like posting signs in their storefronts and neighborhood listservs. They are even offering sign-on and retention bonuses as incentives to prospective employees.