Innovative Tzedaka Initiatives


tzedaka

One of the proudest, most memorable moments of my life occurred soon after I turned six years old, when my name appeared in our local paper, the New Haven Register. And, thanks to my mom, a”h, who was as sentimental as I am, I have it documented in the original yellowing clipping, headlined, “Register Fresh Air Fund Reaches Total of $18,637.”

The Register Fresh Air Fund was an initiative of our hometown paper to raise money to send local indigent children to camp. Together with my neighborhood friends, Beth, Lizzy, and Lynn, our Lemonade, Cookie, and Candy sale raised $21, a respectable donation, considering we charged a mere two cents per item!

Twin Motivations

When I shared this fact with the 10-year-old Guttenberg twins of Baltimore – tzedaka-raising entrepreneurs after my own heart – they exclaimed, in unison, “Two cents????” – after which they mentioned that they charge $1 for a 12-oz. cup of lemonade that comes with a fancy straw and a free Sunkist Fruit Gem!

In addition to manning their lemonade stand to raise money for Chai Lifeline, Yosef and Yehuda Guttenberg, who attend Talmudical Academy, have been collecting money from their neighbors and relatives since they were seven. They heard about the organization – and its prizes, like a game watch and handheld video games – while in TA camp. “I wanted to help sick kids; I know how I feel when I have fever, and what they have is a thousand times worse,” explains Yosef. “We’ve collected as much as $350,” notes Yehuda, who says that he feels good knowing he is helping people in need. Yosef concurs, adding that he is happy knowing that these kids are having a good summer.

Mary Poppins AIMs to Raise Money

Meira Berendt passionately heads a licensed performing arts group for frum women 18 and up – comprised of singles, mothers, and grandmothers who make this a priority. The all-volunteer by-women-for-women’s group will be performing Mary Poppins and donating the entire proceeds to AIM (The Association for Infants and Mothers). This incredible organization provides free suppers, cleaning help, babysitting, and more for postpartum women in our community. Any woman who has had a baby and lives in Baltimore is eligible, regardless of income, shul affiliation, or number of family members in town.

Says Meira, “This will be a very high-level production. It is 100 percent volunteers. We’ve put our own money towards building a professional set in The Panther Theatre in Carroll County, a gorgeous new theatre that seats over 800.”

The show, which started production prep in December 2023, is scheduled for this December 22 and 23. The cast – approximately 40 core members, including extra dancers and chorus singers – started its twice weekly practices after Pesach.

“We wanted to give the proceeds to an organization, and AIM was not well established yet,” recalls Meira. “Since it’s a women’s production, we thought it was fitting to give the money to an all-women organization.”

After much research, Meira discovered that if you use a professional theatre and an existing play, you must get licensed through Musical Theatre International (MTI). So she did. “Not every Broadway show is available to be licensed,” she says. “We are using the original score and script, and the original choreography has been available for us to look at as well. I wanted to pick a fun family show that was very kosher. Being licensed means that it is more complicated to change a show – to take out or add a piece – so we needed to pick a show that was already ‘kosher,’ where we wouldn’t have to take out or add in massive chunks to make it suitable for our audience.”

Meira mentions that sponsorships are available prior to ticket sales. Contact her at meiralevi613@gmail.com.

Books, Books, and More Books

Since 2012, Devora Schor has had people drop off used books of Jewish content so she can resell them and donate the proceeds to tzedaka. She has brought in a total of $29,885, mostly in $1 or $2 increments.

“I have two locations,” notes Devora, “the shed on the side of my house at 6016 Clover Road and the Savings Center, where the owners have graciously allowed me to sell the books in their store at no cost. The hard part is that people are always ready to give me books, but I don’t have enough people interested in the books I have. A used book is just as much fun to read as a new book, so if you are looking for something to read, come and browse.”

Shira Tenenbaum has also been busy collecting books to raise funds for tzedaka. Since the end of 2020, she has raised hundreds of dollars for the Jewish Caring Network (JCN). “After I finished Maalot, I realized so many girls needed textbooks,” says Shira. “Knowing how expensive they are, I asked anyone who was finished with her textbook to donate it to a textbook gemach I was starting. Every year, girls borrow these textbooks instead of having to pay a few hundred dollars for them. It’s only $5 per textbook, and all the proceeds go to JCN. At this point, I have a few hundred textbooks.”

Those interested in borrowing the textbooks can email shiratenenbaum@gmail.com or text 443-791-5267. She will leave them on her porch labeled with your name. At the end of the semester, the textbooks are dropped off at her house so students can continue to save money while helping a vital organization in our community.

A Cause Thrives Thanks to Clothing Drives

Rabbi Binyomin (B.J.) Newmark, a native Baltimorean who settled with his family in Lakewood, is the founder/director of Batya, a kiruv organization for high school teenage girls. In Baltimore, Batya works with JEP (Jewish Education Program) Maryland as the teen girls program, know as Batya Maryland. As its website batyagirls.org notes, “Batya’s programs give teens the opportunity to explore the wonder within themselves, building enduring relationships and developing a true sense of pride and identity as a person and as a Jew.”

 With branches throughout New Jersey, New York, and in Florida, Illinois, and Maryland, Batya touches the lives of hundreds of girls with its weekly fun and upbeat programming, “Shabbatyas,” and an incredible array of trips and special events, including a ski retreat and its W.O.W. (Week on Wheels) summer road trip.  

“To meet a budget of over a million dollars, I’ve always had the idea of starting a business to support the organization,” says Rabbi Newmark, founder/president of Pick Purple. “We did a clothing drive and discovered that there is actually money in the used clothing industry. It is in demand by thrift shops and overseas – where they don’t look for the quality and condition that people want over here. So we got into the industry and started off in Brooklyn. Today, we have clothing drives throughout the greater New York-New Jersey area, in Florida, Illinois, and in Baltimore. It nets about half of our budget.”

It was a learning process for Rabbi Newmark. He explains, “The used clothing collection bins that organizations typically place outdoors in parking lots are prone to moldiness. My mindset was to provide the best and most convenient way to donate. All you have to do is go to our PickPurple.org website and type in your zip code. In Lakewood and Monsey, for example, you are given four options, and you can schedule the pickup yourself. You will get a text one stop prior to yours and will be emailed a tax-deductible receipt within minutes. As of now, Baltimore has pickups once a week (in addition to the option of dropping bags of clothing off in the backyard of 3400 Seven Mile Lane). Our plan is to expand the Maryland route.”

The better quality and condition clothing collected goes to clothing gemachs in Monsey, Monroe, Lakewood, and Eretz Yisrael. Torn or stained clothing goes into the garbage, and Pick Purple ends up paying the disposal fee. The remainder goes to thrift shops overseas. In today’s economy, says Rabbi Newmark, when a lot of the wealthier people are not able to donate as much money as they once did, Pick Purple is all the more important. “One reason I like to use used clothing as a business is because it leverages against the market,” concludes Rabbi Newmark. “Used clothing is up when the market is down. Of course, everything is yad Hashem.”

To schedule a pick-up, visit pickpurple.org or call 201-47-purple (78775).

Giving of Ourselves

The Cross Country Boulevard porch of Mrs. Laya Hochberg’s, a”h, was her personal clothing drop-off center, when people left their packages of only-in-good-condition clothing.

“She would look through each piece, making sure it wasn’t stained or ripped and was in style,” recalls Brachi Soltz, Mrs. Hochberg’s daughter. “She would sort the clothes and put them in the correct bins in the basement – blue bins for the boys clothes, pink bins for the girls clothes. She also had a small men’s section and some shoes and belts. At one point, my old bedroom became the overflow suit department!

“My mother would invite people in. I think it was more about how she gave than what she gave. She took an individual interest in each person, and after a while, she knew the style of clothing that each person liked. She also had a lot of siyata d’shmaya. People would say they needed exactly this size, and she would find exactly that item on her porch. When my mother was in the hospital, she got a call from a man who said he needed shirts. I went into her house and saw, sitting right there, a bag that contained two men’s shirts in the exact size he needed!”

Mrs. Hochberg not only covertly clothed our community for years, she also fed people. “She could be accepting leftover food from simchas at 10 or 11 p.m.,” adds Brachi. She always had a stash of foil pans in the house and packed and distributed the food with care and with a focus on the individual.”

Mrs. Hochberg’s giving of her time and energy to others – in addition to the tzedaka she gave – also included years of housing everyone from Bais Yaakov boarders (including those escaping Iran) to Jewish foster children and those whose parents were unable to care for them.

“The most amazing thing is that she kept up with these people; that’s what made it special,” concludes Brachi. “They became part of our family. She did so many things and did them so quietly – even we who were living in the house don’t know the extent of what she gave of herself!”

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