Something new has overtaken Baltimore. Organizations are putting a new kind of ‘fun’ into fundraising. Once upon a time, a typical fundraiser was a charity tea, a banquet, a Chinese auction, or a heart-rending letter in our mailbox. Today, we are seeing organizations turning to the internet to host “24-hour” all-or-nothing super-fundraisers, as well as using social media of every stripe to spread awareness of the cause. But nothing can beat the “fun” of sports-related events which marry athletic competition with serious dollars.
Two local groups that have successfully taken this route are the Jewish Caring Network (JCN) and Bikur Cholim. The former has been holding 5K races for men and women for the past five years, while the latter jumped in a year later with an annual men’s bike-a-thon. Both draw large enthusiastic crowds of all ages and have opened the world of fundraising to a whole new audience.